Pioneering cloud-native backup & recovery since day one
In 2012, we pioneered a solution that addressed a critical gap in cloud backup and recovery.
We developed the first cloud-native tool in the AWS Marketplace—and have since helped thousands of organizations completely automate their backup, disaster recovery and data lifecycle management.
Leading the category, shaping the future
From the start, we’ve done more than just provide a backup tool—we’ve redefined what cloud data protection should be.
2012
Launched in AWS Marketplace
#1
Backup & DR tool in AWS Marketplace
20+
Industry awards for excellence
111PB+
Protected (4x the size of YouTube)
1000+
Teams safeguarded from downtime
Saving time, cutting costs, fueling innovation
Driving the cloud-first revolution
When businesses moved to AWS, many assumed their data was automatically protected. But under AWS’s Shared Responsibility Model, AWS secures the infrastructure—not your data. And until 2019, AWS didn’t even offer a backup solution.
For years, companies lost critical data to accidental deletions, outages, and attacks, only to realize—too late—that cloud backup wasn’t built in.
Our founder, Uri Wolloch, saw this problem before anyone else.
As a software developer and AWS expert, he recognized that cloud users needed a purpose-built backup and recovery solution—one that worked with the cloud, not against it. So he built something better, faster, and cloud-native from the ground up—long before cloud data protection was even a category.
The result? N2W Software (aka Not 2 Worry Software).
Today, we’re still ahead of the curve—continuously innovating to simplify, automate, and optimize cloud data protection for AWS, Azure, and beyond.
Meet our Leadership Team
Our leaders bring deep expertise, big ideas, and an open mindset—driving N2W forward.
Ohad Kritz
Co-Founder & CEO
Alon Maimoni
Chief Revenue Officer
Ami Kleinman
Head of R&D
Nir Veledniger
Head of Customer Success
Louise Coyle
Head of Revenue Ops
Sebastian Straub
Principal Solutions Architect
N2W HQ
3330 Fairchild Gardens Ave
#32519
Palm Beach Gardens, FL 33420
USA
N2W Dev Center
Matam Building 3
9 Andrei Sakharov St.
Haifa 3190501
Israel
N2W UK
Office 2-118, WeWork
80 George Street
Edinburgh
EH2 3BU
